Expert Profiles
A clear public profile helps journalists find the right expert without cold outreach.

Client needed a platform that connects subject-matter experts with journalists — inbound interview requests instead of cold pitching. Fastento lets experts join a community, get contacted by journalists, and only pay when they are quoted.

Overview
Fastento is a platform that connects subject-matter experts with journalists through inbound interview requests instead of cold pitching.
The project focused on building a community where experts can join, get contacted by journalists, and manage media requests in one place.
Experts only pay when they are quoted, which keeps the process simple and ties the product to a clear outcome for both sides.
The Challenge
Experts and journalists usually work through cold outreach. Pitching is slow, and inbound demand is hard to organize without a shared place to manage requests.
The goal was to bring interview requests, expert profiles and quote-based billing into one product that stays simple even when many journalists are searching and reaching out at the same time.

Our Solution
We built a product around inbound interview requests, so experts can be found and contacted without cold pitching.
Profiles, requests and quote-based billing live in the same experience, so both sides stay in one workflow.

Key Features
A clear public profile helps journalists find the right expert without cold outreach.
Journalists search the community and send requests when they need a quote.
Experts can accept or decline media interviews from one place.
Experts only pay when they are quoted, which keeps the product tied to a real outcome.
The Impact
The platform made it easier for journalists to find experts and for experts to handle inbound interview requests in one place.
12,000+
Experts in the community
+80%
Faster response time
10 weeks
To First Release